1. Unboxing Is a Brand Experience
Unboxing isn’t simply about opening a box. It’s about creating an experience—a memorable, emotional interaction between your brand and your customer.
More brands are realizing that the unboxing moment is often the easiest way to leave a lasting impression. From small businesses to global companies, this simple act of opening a package can spark loyalty, build excitement, and even go viral on social media.
As RacetopPrint celebrates its anniversary, we invite you to join us in celebrating the magic of packaging. Our “Brand It Your Way” campaign encourages you to show off your custom product packaging in action and share the stories behind your packages.
2. Unboxing: The Overlooked Customer Goldmine
Think about it—what’s the first thing your customers physically interact with when they order from your business? The answer is our packaging.
Whether it’s the smooth texture of custom tissue paper, the crisp folds of custom shipping boxes, or the sleek design of a custom-printed packaging label, packaging delivers a multi-sensory experience. This is where packaging design truly becomes part of your customer experience.
As Jonathan Ives, Chief Designer of Apple, once said“You design a ritual of unpacking to make the product feel special. Packaging can be theatre, it can create a story.” An exceptional unboxing experience isn’t just visually satisfying—it’s also a marketing powerhouse. A well-designed package encourages customers to share their experiences through photos, videos, and social media, thereby boosting brand awareness.
Unboxing videos are one of the most effective ways to drive engagement. Entire YouTube channels are devoted to them: “Unboxing videos are a tried-and-tested way to spark engagement—that’s why you’ll find entire YouTube channels dedicated to them. Consider the tech-focused Unbox Therapy, with its impressive 24.2 million subscribers, or the gaming-centric TheRelaxingEnd, boasting more than nine million subscribers.” (Shopify)
This is crucial for e-commerce companies. A strong product packaging design can increase retention and encourage repeat purchases. Customers who are delighted by the unboxing moment are far more likely to return.
3. Show Off Your Unboxing — Join Our Anniversary!
To celebrate this special milestone, RacetopPrint invites you to take part in our “Brand It Your Way” anniversary campaign. We’re giving every customer the chance to showcase their unique branded packaging moments—whether it’s a beautifully styled shot, a fun unboxing video, or a behind-the-scenes look at your packing process.
Here’s how to join:
Post a photo or video showing off your RacetopPrint packaging in action—whether it’s custom address labels, shipping supplies, or product packaging. We want to see how you bring it all together in your brand’s real-world setup!
Share it on Instagram or Facebook.
Tag us @racetopofficial(Instagram)/@racetopprint(facebook) and use the hashtag #BrandItYourWay.
The Rewards:
All participants will receive 20% off their next order.
The top 3 posts with 50 or more total engagements will win a $100 voucher.
Every shared post is more than just a social media moment—it’s a chance to expand your reach, connect with others, and build stronger customer experience touchpoints.
As noted by Gemnote, “Featuring real people experiencing your product creates social proof and makes your brand feel more authentic. Plus, it’s free marketing that helps build trust with potential customers.”
4. Unboxing: A Smart Long-Term Strategy
While our anniversary campaign spotlights the unboxing trend, the truth is that packaging isn’t just a seasonal gimmick—it’s a long-term strategy!
A thoughtfully designed packaging design can deepen customer loyalty and create a collection of user-generated content (UGC) that benefits your business for years to come. Every thoughtful touch—be it a custom shipping box or a sleek custom printed packaging insert—tells your story and elevates your branding packaging.
At RacetopPrint, we specialize in small-batch orders with flexible options for custom packaging. Whether you need custom product packaging for special promotions or custom shipping supplies for everyday orders, we help brands of all sizes stand out and thrive.
Now it’s your turn:
Don’t let your brand get overlooked. Make every unboxing moment your spotlight.
Join RacetopPrint’s anniversary celebration today and how your packaging tells your story.
