SBM Partnership: From Baking Dreams to Brand Upgrade
Olive + Rose Bakery is one of our valued SBM collaboration clients at RacetopPrint. Founded in February 2024, the bakery’s roots go far beyond bread and butter. The owner and baker carries a heartfelt dream — to craft fresh, homemade sourdough breads and desserts that bring warmth and nourishment to family, friends, and the local community.
Every week, she fills her kitchen with the scent of naturally fermented sourdough loaves, decadent desserts, and a little extra love. Customers swing by for easy porch pickups — not just to collect their orders, but to enjoy the personal touch that defines her business.
As the bakery grew, so did the need for custom bakery packaging that could capture its warmth, authenticity, and handmade charm. This is where RacetopPrint stepped in to help Olive + Rose Bakery tell its story through design, texture, and brand consistency.
Telling a Brand Story Through Custom Packaging
Olive + Rose Bakery chose custom stickers and non-woven tote bags as the heart of their packaging upgrade. The design featured soft, welcoming tones and hand-drawn details, reflecting the brand’s gentle baking style.
When a customer receives bread wrapped with bakery stickers or carries their order home in custom tote bags, they’re taking more than just food — they’re bringing home a piece of baking art. The visual cohesion of custom product packaging transforms every bag into a walking advertisement, whether it’s on the way from a farmers market or simply sitting on a café table.
As the team over at Ossisto puts it, authentic brand storytelling fosters loyalty by creating a sense of connection and belonging. When people feel like they’re part of your brand’s story, they’re far more likely to stick around. That’s exactly what this packaging achieved: each element became part of the brand narrative, turning a weekly bread pickup into a meaningful and memorable experience.
RacetopPrint’s Role: Craftsmanship Meets Partnership
Instead of just listing product features, our collaboration with Olive + Rose Bakery was about understanding the needs of a small brand and walking alongside them. From the first design concept to the final printed tote, our goal was to protect both the aesthetic and the business vision.
McKinsey research shows that that 71 percent of consumers expect companies to deliver personalized interactions. And 76 percent get frustrated when this doesn’t happen. This is why RacetopPrint prioritizes packaging design that speaks directly to the customer, ensuring each item is both functional and deeply personal.
For Olive + Rose Bakery, that meant:
Flexible small-batch ordering — perfect for a young business testing new designs or seasonal looks.
Precision color reproduction — ensuring every hand-drawn detail looked as beautiful on print as on paper.
Eco-friendly materials — our non-woven tote bags and custom bags with logos align with the bakery’s sustainable values.
Fast turnaround — ready in time for market days, pop-up events, or holiday seasons.
Free digital proofs — reducing the risk of design errors and saving costs.
RacetopPrint also offers a comprehensive range of solutions for cafés and bakeries, including packaging labels, custom product packaging, coffee cups, food packaging, and more — all available with small-batch flexibility and full-color printing.
The Results: A Mobile Business Card for Gentle Baking
The non-woven tote bags quickly became a staple at local markets and beyond. Customers used them not just for bread, but for books, groceries, and weekend errands. Each time the tote appeared in public, it acted as a soft yet effective brand reminder — like a mobile business card.
The bakery stickers found multiple uses: sealing sourdough bags, decorating takeaway boxes, or adding a finishing touch to gift packages. They even became collectibles for some customers, who saved and reused them in journals or home décor.
The combined effect was more than just functional packaging — it created stronger brand consistency across all offline touchpoints, generated organic social media exposure as customers shared photos of their bread and tote bags online, and elevated the perceived value of each product through thoughtful, cohesive presentation. Most importantly, it didn’t overshadow the product; instead, it amplified the bakery’s warm, handmade essence.
Partnering With RacetopPrint: Let Your Brand Be Seen
The Olive + Rose Bakery story is a reminder that every small brand deserves packaging that matches its heart and vision. Whether you’re running a café, bakery, or handmade goods business, your packaging is more than a container — it’s a storyteller.
With RacetopPrint, you can create custom bakery packaging that elevates your brand, whether it’s custom boxes, custom paper bags, shipping supplies, or custom product packaging for special events. We believe that packaging should do more than hold a product — it should carry your brand into the world with style, sustainability, and a story worth sharing.
Ready to design your own? Explore our Café & Bakery Custom Packaging page to start your journey toward unforgettable brand presentation.
